Privacy Policy

Last updated: September 11, 2026

1. General Information

YU.NYU (“YU.NYU”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we process personal data when you visit our website [YOUR WEBSITE ADDRESS] (the “Website”) or contact us through the Website.

YU.NYU is a Germany-based business specializing in the import and distribution of Japanese food products, including products such as soy sauce and other Japanese food products.

Our Website is primarily informational. It is not an online shop and does not provide direct online purchasing or customer accounts. If you are interested in our products, you can contact us through our enquiry/contact forms or by email, after which we may communicate with you directly.

2. Data Controller

The controller responsible for the processing of personal data in connection with this Website is:

YU.NYU
Germany

Email: info@yu-nyu.com

If you have questions regarding the processing of your personal data or this Privacy Policy, you can contact us using the email address above.

3. Personal Data We Collect

We collect only the personal data that is necessary for operating our Website and responding to enquiries.

3.1 Information You Provide

When you contact us through a contact form or by email, you may provide information such as:

Your name
Company name
Email address
Telephone number, if provided
Country or location, if provided
The content of your enquiry
Information about products or services you are interested in
Any other information you voluntarily include in your message

For our B2B activities, this information may relate to you as an individual as well as to the company or organization you represent.

You are not required to create a user account to use our Website or submit an enquiry.

3.2 Automatically Collected Technical Information

When you visit our Website, certain technical information may be processed automatically as part of operating, securing, and displaying the Website.

This may include:

IP address
Date and time of access
Browser type and version
Operating system
Device information
Pages or content accessed
Referring website
Technical information necessary to provide and secure the Website

Some of this processing may be carried out by our website hosting and technology provider, Wix, on our behalf or in connection with the provision of its website services.

4. How We Use Your Personal Data

We may use personal data for the following purposes:

Responding to enquiries submitted through our Website;
Communicating with potential customers, existing customers, suppliers, distributors, and business partners;
Providing information about our Japanese food products and distribution services;
Discussing potential business relationships;
Processing and managing business enquiries;
Operating and maintaining our Website;
Protecting the security and integrity of our Website;
Detecting and preventing misuse, fraud, or security incidents;
Complying with applicable legal obligations; and
Establishing, exercising, or defending legal claims where necessary.

We do not currently use the Website to process online purchases or to create customer accounts.

5. Legal Basis for Processing

Where the General Data Protection Regulation (“GDPR”) applies, we process personal data on the following legal bases:

5.1 Pre-Contractual Measures and Contractual Necessity

If you contact us regarding our products, distribution services, availability, pricing, or a potential business relationship, we may process your information in order to respond to your request and take steps at your request before entering into a business relationship or contract.

This may be particularly relevant to enquiries from businesses interested in purchasing or distributing our products.

5.2 Legitimate Interests

We may process personal data where this is necessary for our legitimate business interests, including:

Operating and maintaining our Website;
Responding to business enquiries;
Managing business communications;
Maintaining business relationships;
Improving our Website and services;
Protecting our systems and business; and
Establishing or defending legal claims.

When relying on legitimate interests, we consider and balance those interests against your rights and freedoms.

5.3 Legal Obligations

We may process personal data where necessary to comply with legal or regulatory obligations applicable to us.

5.4 Consent

Where required by applicable law, we will obtain your consent before processing your personal data for a particular purpose.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

6. Contact Forms and Enquiries

Our Website provides contact/enquiry forms that allow visitors to contact YU.NYU.

When you submit an enquiry, the information you provide is used to respond to your request and, where appropriate, to continue the related business communication.

For example, if you contact us to ask about wholesale availability of a Japanese food product, we may use your contact information to discuss the product, pricing, quantities, distribution arrangements, or other aspects of a potential business relationship.

We may retain relevant correspondence for a reasonable period where necessary to manage the enquiry or potential business relationship.

7. Wix and Website Hosting

Our Website is created and hosted using Wix.

As part of providing its website and hosting services, Wix may process certain technical information relating to visitors to our Website, such as IP addresses, device information, browser information, and information relating to Website usage.

Wix may also use cookies or similar technologies that are necessary for the operation, security, and functionality of the Website.

For further information about how Wix processes personal data, please refer to Wix's applicable privacy documentation.

8. Cookies

Our Website may use cookies and similar technologies.

At present, we do not intentionally use the Website for third-party advertising, behavioral advertising, or advertising tracking.

Certain cookies may nevertheless be necessary for the Website to function properly, for security purposes, or to provide features offered through Wix.

Where applicable law requires consent for non-essential cookies or similar technologies, we will request the appropriate consent before using them.

You can also manage or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Website.

If we introduce analytics, advertising, social media integrations, or other non-essential tracking technologies in the future, we will update this Privacy Policy and, where required, obtain appropriate consent.

9. Third-Party Services

At the time this Privacy Policy was last updated, our Website does not intentionally use third-party analytics or advertising services such as Google Analytics or advertising pixels.

Our Website may nevertheless rely on services provided by Wix that are necessary to operate and host the Website.

If we introduce additional third-party services in the future that process personal data, we will review the applicable privacy requirements and update this Privacy Policy where necessary.

10. Sharing of Personal Data

We do not sell or rent your personal data.

We may share personal data where necessary with:

Wix and other technical service providers involved in operating our Website;
Email or communication service providers used to communicate with you;
Professional advisers, such as lawyers, accountants, or insurers, where necessary;
Government authorities or law enforcement where legally required;
Other parties where disclosure is necessary to protect our rights, property, security, or legitimate business interests; or
A potential buyer, successor, or other relevant party in connection with a merger, acquisition, restructuring, or sale of all or part of our business.

We seek to ensure that third parties processing personal data on our behalf do so in accordance with applicable data protection requirements.

11. International Data Transfers

Depending on the services used to operate our Website and business, personal data may be processed in countries outside Germany or the European Economic Area (EEA).

Where personal data is transferred outside the EEA, we will take appropriate measures to ensure that the transfer is carried out in accordance with applicable data protection law.

This may include relying on an adequacy decision or appropriate safeguards such as Standard Contractual Clauses, where applicable.

12. How Long We Keep Personal Data

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.

For example, information relating to an enquiry may be retained for as long as reasonably necessary to respond to the enquiry, manage a potential business relationship, or comply with applicable legal obligations.

Where personal data is no longer necessary, we will delete it or otherwise securely dispose of it unless we are legally required or permitted to retain it for a longer period.

13. Data Security

We take reasonable technical and organizational measures to protect personal data against unauthorized access, accidental loss, misuse, alteration, or disclosure.

However, no method of transmission or electronic storage is completely secure. Therefore, we cannot guarantee absolute security of personal data.

14. Your Rights Under the GDPR

If the GDPR applies to you, you may have the following rights:

Right of Access

You may request information about whether we process personal data concerning you and, where applicable, request a copy of that personal data.

Right to Rectification

You may request correction of inaccurate or incomplete personal data.

Right to Erasure

In certain circumstances, you may request that we delete your personal data.

Right to Restriction

In certain circumstances, you may request that we restrict the processing of your personal data.

Right to Object

You may object to certain processing of your personal data, including processing based on our legitimate interests.

Right to Data Portability

Where applicable, you may request to receive certain personal data in a structured, commonly used, and machine-readable format.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below.

You also have the right to lodge a complaint with a competent data protection supervisory authority if you believe that your personal data has been processed unlawfully.

15. Children's Privacy

Our Website is primarily intended for businesses, professional customers, distributors, retailers, and other interested parties.

We do not knowingly collect personal data from children through the Website.

If you believe that a child has provided personal data to us, please contact us so that we can take appropriate steps to delete the information where required.

16. Third-Party Websites

Our Website may contain links to third-party websites, including websites belonging to Japanese food manufacturers, suppliers, business partners, or other organizations.

We are not responsible for the privacy practices, security, or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, Website, technology, or applicable legal requirements.

When we make changes, we will update the “Last updated” date at the beginning of this Privacy Policy.

We recommend reviewing this page periodically to remain informed about how we process personal data.

18. Contact

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact:

YU.NYU
Germany

Email: info@yu-nyu.com

Last updated: September 11, 2026